You are cordially invited to attend on-line awareness raising event devoted to the PRO-EXTOUR project. It will take place on April16 2021 with on-line registration starting at 10.30 and presentations starting at 11.00. We plan to present Project concept, background and rationale to our partners – project beneficiaries and stakeholders, including – business organization, regulatory bodies, policy-makers, professionals, entrepreneurs in tourism.  Event Zoom link will be provided additionally.

Our event starts with

Welcome remarks by Project coordinator – Ms. Tzvetalina Genova from Varna University of Management to be followed by Prof Alexander Markarov who will introduce the project and its objectives (11.00 -11.15);

Dr. Seyran Suvaryan will discuss the notion of the experiential tourism (11.15- 11.30) and

Dr. Gor Alexanysn will present the findings of the Needs assessment report (11.30-12.00)

We will have at least 30 minutes from 12.00 till 12.30 for Q/A session and promotion of our next event to take place on May 7 – discussion with the focus group members of the Needs Assessment Report and the Regional Action Plan, in particular necessity, vision and aims of Heritage and Cultural-based experiential tourism.

Brief Project information

PRO-EXTOUR is a project that aims to promote experiential tourism as a sustainable development pathway for tourism business in the BSB by valorising the potential of the indigenous heritage and culture, innovative solutions and cross-border cooperation. The project is a joint initiative of three higher education institutions with established applied research expertise in tourism – Varna University of Management (BG), Yerevan State University (AR) and Thessaloniki University (GR), a cultural networking organisation – the Georgian Arts and Culture Centre (GE), and regional hospitality cluster – the Culinary Arts and Hospitality Association (BG).

The project will bring about

• a regional needs assessment report and action plan for encouraging the heritage and culture-based experiential tourism in the BSB,
• inventories of business models, heritage- and culture-based activities and events,
• an on-line repository of resources and tools for experiential tourism,
• a cross-border network of Black Sea Hubs on experiential tourism,
• international conferences and fair on digital technologies, heritage- and culture-based experiential tourism in the BSB.

The transnational cooperation has a high added value since it mobilises the capacity of the regional actors and leads to tailor-made solutions, economic and social viability in tourism and hospitality.

PRO-EXTOUR stands for “Promoting Heritage- and Culture-based Experiential Tourism in the Black Sea Basin”. The project is implemented between 1.06.2020 and 30.11.2022 with the support of the ENI CBC Black Sea Basin Programme 2014-2020.

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