Open Lecture: The Importance of Understanding Consumer Behaviour by Nina Zlateva

Nina Zlateva, PhD will present an Open Lecture: The Importance of Understanding Consumer Behaviour, part of Test Drive VUM MBA Programme on March 10th, 2018, 14:00h – 18:00h at Varna University of Management, 13A Oborishte Street, Varna.

The lecture will be a short introduction to Mrs. Zlateva’s regular MBA module where she teaches our MBA students how to understand the customer behavior with data and input, so that they can be better manager and maximize the profit of their companies.

The event is free of charge, but registration is required. Please register through this link by March 7th.

You can learn more about VUM MBA Program here;