Varna University of Management (VUM) is one of the leading educational institutions with nearly 30 years of tradition to train and develop professionals in the fields of tourism and hospitality. Hundreds of graduates have entered the hospitality industry in Bulgaria and more than 50 other countries around the globe.

The university offers a full-time master programme in International Hospitality and Tourism Management (IHTM) for aspiring professionals in the tourism and hospitality field who are looking to advance their careers and gain a competitive edge in the job market. VUM is an internationally recognized institution with a strong focus on practical learning and industry connections.

The language of instruction is English and students complete their education with two degrees. Upon successful graduation and meeting the requirements of our strategic academic partner Cardiff Metropolitan University, UK, along with their Bulgarian degree from VUM, they are awarded a British Degree MSc International Hospitality and Tourism Management.

The curriculum of the programme is designed to provide students with a deep understanding of business principles and practices. Core courses cover modules such as Managing People and Markets across Cultures, People, places and practice: contextualizing the T.H.E. Industries, Research methods and more, and students can choose from a range of elective options to tailor their studies to their interests and goals.

The training is with a strong practical focus and solving cases from real business, and the classes are tailored to the students’ employment, which makes it suitable for working people. In addition, the affordable fees, lower living costs and the possibility of receiving a scholarship and graduating with a prestigious British degree that ensures easy implementation in the labor market are just some of the key advantages that make the IHTM programme increasingly preferred from Bulgarian and foreign students.

In 2023, the VUM IHTM programme was ranked 14th in the world according to the Eduniversal Best Masters ranking, ahead of top universities from USA, United Kingdom, Italy, Australia, etc. The ranking methodology ( provides bonus points for the value of the student’s first salary after graduation, internships provided during studies, percentage of accepted students with business experience in the field and, last but not least, the most registered international students.

Every year VUM traditionally organizes field trips for its students in the master’s programme in international tourism. As part of the Exploring Hospitality and Tourism Landscapes module, students travel and explore a region that has great potential for tourism development. During the trip, they visit various sights and attractions of the region, talk to the locals, visit companies and tour operators that work in the same region. At the end of the course, students must develop a destination development plan that includes an analysis of the situation and proposals for developing new products and reaching new markets.

There are many benefits of obtaining IHTM degree at VUM and the most significant one is the great career opportunities for tourism and hospitality professionals. VUM`s graduates become managers, leaders, and entrepreneurs within all the sectors of the hospitality and tourism industry in different parts of the world. By completing the IHTM programme they are practically prepared for successful professional and career development in official tourist organizations, logistic companies and agencies, hotels and hotel chains, tour operating and travel agency companies, governmental and international institutions and organizations acting in the sphere of tourism management not only in Bulgaria but worldwide.

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