VUM Lecturers at Bulgaria’s most prestigious Investment and Hotel Management Еvent

On 29th and 30th of May 2019, for a fourth consecutive year, the biggest international event for investment and management of hotels in Bulgaria “Hotel & Tourism Investment Forum” will take place in Sofia.

The international conference focusing on investment in hotels in Bulgaria and Southeastern Europe will bring together over 400 hospitality executives including hotel and hotel chains owners and managers, investment funds, architects, designers and construction companies as well as representatives of the state and municipal administration, who will discuss the most up-to-date topics in the industry, get acquainted with the opportunities for investments in this field, make new contacts with potential clients and partners and learn the novelties in the field from foreign and Bulgarian key experts who will join as lecturers this year.

Among the lecturers in this year’s edition will be the Vice Rector (Reserch) of Varna University of Management Prof. Stanislav Ivanov, who will join the panel “The hotel of the future is already here: Which technologies and solutions are changing the business and how to make the most of them? “. Another VUM representative, the Programme Director of the Academic School of Hospitality and Tourism Management, Assoc. Prof. Maya Ivanova, will present in the ” Hotel brands in the age of OTAs: Why brand still matters?” module.Some of the other speakers will be Dr. Ray F. Iunius – Member of the Executive Committee of Ecole hôtelière de Lausanne, Cho Wong – Co-owner and Managing Director of Compass Edge Europe, Silvija Lovreta – Director SEE International Hotel Development at Marriott International, David Jenkins – Vice President, Development, Russia, CIS, Baltics & Israel at Radisson Hotel Group, Richard Jones – Director CEE at PwC Real Estate, Zied Gueblaoui  – General Manager Sales for Bulgaria, Albania, Macedonia & Kosovo at Lufthansa Group and more than 20 internationally recognized distinguished experts in the industry.

The conference program covers the whole spectrum of topics that are of interest to today’s hotelier – from investments, to design, technology and innovation, revenue management, and digital transformation. More of the topics that delegates will discuss at the conference are “What are the key revenue management practices that hoteliers have to apply in 2019…and beyond?”, “Innovations in hotel marketing: how to get ahead of the competition — fast?”, “Design and architecture: What are the key trends, challenges, and opportunities?”, “How to reach out to Chinese travelers and engage them: Tips from the Pro”, and many others.