The Association “International Management Institute” is organising an international workshop on the topic “Skills for the Green Transformation of Tourism”. The event will take place on 12 June 2024 at 14:00 at the address: Varna, Oborishte St. 13A, conference hall, 4th floor.

The EU is determined to make Europe the first climate-neutral continent by 2050. This ambitious course, supported by a series of policy frameworks, legislative changes, strategies, and investments, is significantly changing every sector of the European economy, labour market, and people’s behaviour. The green transformation does not bypass the tourism sector, which is undergoing increasingly dynamic changes. By implementing digital and eco-friendly technologies and adopting new business models, the sector strives to adapt to new macro trends, becoming more nature-friendly and beneficial to local communities, and more responsive to new consumer demands.

The success of the undertaken activities for the sustainability of tourism turns out to be directly dependent on the skills of the available workforce, specifically the presence of so-called “green” skills related to sustainable thinking and action, necessary for adapting and applying standards, processes, and services to protect ecosystems, biodiversity, etc.

Although ESCO (the European Classification of Skills, Competences, Qualifications, and Occupations) has already defined the scope of “green skills” and their role in certain professions, the Bulgarian educational system as a whole has not been able to react swiftly enough to the trend towards a green economy. It significantly lags behind both in terms of introducing reforms in its educational plans and programs, and in utilizing the potential of modern active learning methods that could help in developing such important skills among the current and future workforce.

The “Skills for Green Transformation in Tourism” workshop highlights the importance of “green” transferable skills for ensuring the success and sustainability of the tourism sector. By aiming to bring together professionals in vocational education and training (VET) and representatives of the tourism industry, the event seeks to discuss the need and effects of these skills in tourism and to find ways to integrate them into VET programs. The event also has an international character, sharing relevant VET practices from Lithuania and Turkey.

               The event is organized within the framework of the project “Scenario-Based Training for Green Transversal Skills in Tourism” (TRANS4GREEN), which is supported by the Erasmus+ program and will soon offer a methodology, scenario-based toolkit, and guidelines for teaching and building “green” transferable skills in the context of vocational education and training in tourism.

This first event of the project is open to all who are interested in the topic. Participation is completely free of charge. For more information or pre-registration, you can contact the organizers’ team at or call 0887 755 690.