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Varna University of Management launched another state-of-art initiative – PRO EXTOUR!

PRO EXTOUR “Promoting Heritage- and Culture-based Experiential Tourism in the Black Sea Basin”  is a project that aims to promote experiential tourism as a sustainable development pathway for tourism business in the BSB by valorising the potential of the indigenous heritage and culture, innovative solutions and cross-border cooperation. The project is a joint initiative of three higher education institutions with established applied research expertise in tourism – Varna University of Management (BG), Yerevan State University (AR) and Thessaloniki University (GR), a cultural networking organisation – the Georgian Arts and Culture Centre (GE), and regional hospitality cluster – the Culinary Arts and Hospitality Association (BG).

PRO EXTOUR stands for “Promoting Heritage- and Culture-based Experiential Tourism in the Black Sea Basin”. The project is implemented between 1.06.2020 and 30.11.2022 with the support of the ENI CBC Black Sea Basin Programme 2014-2020 and a budget of 913 380.00 Euro.

You can find the full text of the press release here

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