On September 19, Varna University of Management (VUM) had the pleasure of welcoming Professor Luiz Moutinho – a distinguished scholar in the field of marketing and management, Visiting Fellow and Professor of Marketing at Suffolk Business School, University of Suffolk (England), Visiting Professor of Marketing at The Marketing School (Portugal), and member of the prestigious Academia Europaea.

During his visit, Professor Moutinho delivered an inspiring lecture titled “Technologies That Shape the Future”, where he shared his insights on the transformative role of artificial intelligence, biometrics, and emerging technologies in shaping business and society.

The event brought together members of VUM’s academic staff, along with guests from Western Galilee College in Israel, who are currently participating in an academic exchange at the university.

Professor Moutinho’s research spans a wide range of pioneering areas, including futures studies and marketing forecasting, neuroscience and biometrics in marketing, wearable devices for detecting human emotions, evolutionary algorithms, human–computer interaction, artificial neural networks, and modeling consumer behavior. His academic contributions are widely recognized, making him one of the leading voices in contemporary marketing research.