Second and third-year students from the programs “International Hospitality Management” and “Hospitality and Culinary Arts” concluded their module on “Conferences, Exhibitions, and Corporate Events” with an inspiring visit to the Christmas Market “Chataldzha.”

During the visit, the students explored essential aspects of organizing such events, including concepts, ideas, marketing strategies, and the challenges of creating a magical festive atmosphere. This hands-on experience offered them a valuable opportunity to apply theoretical knowledge in a real-world context and draw inspiration from successful practices in the industry.

We extend our special thanks to Daniel Stefanov, the organizer and initiator of the Christmas Market, for his warm hospitality, which included traditional German mulled wine and tea.

This type of practical training seamlessly integrates theory and practice, effectively preparing students for successful careers in the fields of hospitality and event management.