Do hotel chains improve destination’s competitiveness?
19.05.2016 Prof. Stanislav Ivanov, Vice Rector for Academic Affairs at VUM, and Dr. Maya Ivanova, Assistant Professor in Tourism at VUM, present interesting observations. In a detailed article they investigate the impact of hotel chains’ presence in a destination on their competitiveness. The survey covered 116 countries.
The results reveal that a destination’s competitiveness is positively and significantly influenced by the number of affiliated hotels and rooms in affiliated hotels in the destination. . The market share of hotel chains in a destination’s hotel industry does not influence its competitiveness. The results further indicate that the general business environment (country’s level of corruption and globalisation) has a positive and stronger impact on a destination’s competitiveness than the presence of hotel chains.
You could see the interesting results in the article. Download it for free from here: http://authors.elsevier.com/a/1T2r97sySzfl5x