VUM lecturers Maya Ivanova and Stanislav Ivanov, together with Vincent Magnini (Virginia Tech University, USA), have recently edited a handbook for the one of the global publisher of quality academic books, The Routledge Handbook of Hotel Chain Management.
The handbook consists of 46 chapters written by 68 authors from 18 countries on 5 continents, making it a truly global publication! It covers comprehensively all topics in regard to hotel chain management from the perspective of both the hotel chain and the affiliated hotel: economic and marketing fundamentals of hotel chains, types of affiliation (contract), strategic and operational management of hotel chains, and their contemporary development. We believe that this book will contribute to your professional and academic life.
The handbook received warm reception by the academic community. Levent Altinay, Professor of Strategy and Entrepreneurship at Oxford School of Hospitality Management, Oxford Brookes University, UK, considers it as a “must-have book in the field of hospitality and tourism”, and Professor Andrew Lockwood evaluates it as “a well organised, well researched and comprehensive guide to the broad range of issues facing the industry now and into the future.”
We find The Routledge Handbook of Hotel Chain Management highly beneficial for everyone. By reading it you might feel better informed and able to face the current and upcoming challenges in the hospitality and tourism industry. Find more about the handbook here.