Teacher of specialties


Stanimir Andonov is a marketing and branding consultant with extensive experience. He holds a PhD in Marketing and is a lecturer at the Varna University of Management (VUM). He has been a keynote speaker and trainer at numerous forums in recent years. Stanimir was the owner and manager of MarketingPro Engineering – a company specializing in the creation of software and content for mobile devices. He is a member of the American Marketing Association. Stanimir is also the author of the e-book “Levels of Product Differentiation in the Global Market” – sold by amazon.com and the book “Marketing Positioning – Theory, Practice and Research” (2014). Currently Stanimir Andonov is also a manager of Neuromarketing Bulgaria – an agency for neuromarketing research.


Email: stanimir.andonov@vumk.eu

Academic degrees:

Doctorate in Marketing

🎓 Author of the book “Marketing Positioning – Theory, Practice and Research”, ed. East-West, 2014 – the best-selling business book by a Bulgarian author for 2015.

🎓 Author of the e-book Levels of Product Differentiation in the Global Market – sold by amazon.com

🎓 Member of the Bulgarian Marketing Association

🎓 Full member of the American Marketing Association

🎓 Member of the Association for Community Colleges

🎓 He was the owner and manager of MarketingProEngineering – a company specializing in the creation of software and content for iphone / ipod / ipad and Android based devices

🎓 He has consulted successful companies operating in Bulgaria

🎓 Finalist in the British Council FameLab Communication Skills Competition – Laboratory of Fame in 2007.

🎓 Finalist in “Master Initiative” – ​​”Environment – Renault, Nissan and Dacia take care of it! How can we all together contribute to its protection? ”In 2008. Conducts a quantitative marketing study to establish the competitive positioning of 11 car brands sold in the country. The results were used in connection with the competition to develop a concept for environmental marketing of the brands Renault, Nissan and Dacia in Bulgaria.

🎓Registered as a Premium Educator at Harvard Business for Educators

🎓 He holds a Certificate in Marketing from The Wharton School of the University of Pennsylvania

🎓 He has been a speaker at numerous seminars, conferences and trainings.


  • Unicredit Bulbank
    Bulstrad Vienna Insurance Group Insurance Company
    East-West Publishing House
    Da Vinci Clinic Dental Clinic
    Branch Chamber of the woodworking and furniture industry
    “MarketingPro engineering” Ltd.
    Lazurite Language School
    Volée – Interior Design Studio
    Project “Cross-border regional tourist brand Romania – Bulgaria”
    GIS-Innovative EOOD
    AgroTech Variations
    GT Curry
    ICYGEN – Web Design / Internet Marketing and Advertising
    “OTT – ICT, BAIT” – National Office for Technology Transfer in the Information Technology Sector
    TTO Proinno – Technology Transfer Office
    Institute of Physical Chemistry “Acad. R. Kaishev ”to BAS
    Institute of Mechanics – Bulgarian Academy of Sciences
    Central Laboratory of Solar Energy and New Energy Sources at the Bulgarian Academy of Sciences
    VISENSI Ltd.
    T-Shine – a training company for students from UNWE
    Project manager for research on the positioning of insurance companies in Bulgaria
    Project manager for research on the positioning of banks in Bulgaria
    A member of the research team conducted the first neuromarketing study in Bulgaria “Impact of television advertising on the attention, memory and processing of information by viewers.” The project is funded by UNWE.


Click one of our representatives below to chat on WhatsApp or send us an email to admissions@vum.bg



Щракнете върху някой от нашите представители по-долу, за да разговаряте в WhatsApp или да ни изпратите имейл до admissions@vum.bg