This course is unique for its focus on specialized types of tourism. To be a successful professional means to have a profession to be a specialist. By joining our degree in Marketing and Management of the Tourist Services you go down a career path with a clear direction and specialism such as spa and wellness tourism, gambling tourism, eco and alternative, golf, congress, adventure tourism and other forms of tourism.

This course is geared towards the highly demanding needs of the tourism sector around the world and its rich array of services. Successful managers have to deal with a business context that is about change and about alternative thinking. We will encourage you to think “out-of-the-box”, to broaden your perspective on tourism and its modern forms and be able to contribute to actual business issues.

Think alternatively, enroll now!


The major objectives of this programme are preparing students for careers in tourism marketing. Tourism marketing professionals are responsible for advertising and publicising a variety of goods and services, ranging from a hotel to a special event.

Graduating this programme enable students for a wide range of entry-level marketing positions such as tourism marketing assistant, marketing coordinator, marketing representative, promotions assistant, etc.

All students in this programme have two obligatory internships during their education. These internships last minimum 2 months, maximum 3-4 months and take place in tourist organisations, a small or large advertising agency, or in the marketing department of high-class hotel chains, tour operators and tourist agencies.


    1. Bulgarian Professional/Academic Bachelor Degree in “Marketing and Management of the Tourist Services”, issued by Varna University of Management and British Bachelor of Arts Degree (BA(Hons)) in “International Tourism Management”, issued by Cardiff Metropolitan University, UK

Note: you study all three years at VUM Bulgaria.

If a student prior to their third year of studies chooses to relocate to Business and Hotel Management School, Switzerland or Stenden University of Applied Science, the Netherlands, they will earn a Degree from VUM and from the Partner University
VUM students are subject to special terms and rates at VUM’s partner universities.
*available for full-time students only


LOCATION: VUM campuses in Varna and Dobrich.
TYPE OF STUDY: All accepted students are going to be enrolled as full-time students. Classes for Varna campus are scheduled on evening times during the week (from 18:00 – 21:00h) and on Saturdays (09:00-16:00h), which allows them to carry out their professional duties while studying.


STARTING DATE: Classes of each new academic year starts in the beginning of October, second semester intake is in February


3 years (6 semesters) for full-time students who would like to graduate with Bulgarian Professional Bachelor Degree “Marketing and Management of the Tourist Services”, issued by Varna University of Management and British Bachelor Degree of Arts “International Tourism Management”, issued by Cardiff Metropolitan.
4 years (8 semesters) for full time students who would like to obtain Bulgarian Academic Bachelor Degree in “Marketing and Management of the Tourist Services”, issued by Varna University of Management and British Bachelor Degree of Arts “International Tourism Management”, issued by Cardiff Metropolitan.


The “Marketing and Management of the Tourist Services” programme is accredited by the Bulgarian National Evaluation and Accreditation Agency in the academic field of “Tourism”.
The core modules of the programme are:
Economics and business environment
Marketing and business communications
Foreign Languages: (English as the main one and second foreign language)
Research Methods
Accounting and Finance
Introduction to Tourism
Managing Tourism
Entrepreneurship (upon selection)
Business Planning (upon selection)
Conferences, Exhibitions and Corporate events (upon selection)
Festivals and Cultural Events (upon selection)
Tourism Ethics
Strategic Management for THE
Tourism Culture, Power and Identity

*Optional modules are subject to sufficient demand and availability


The lecturers’ team consists of VUM lecturers approved by the British academic partner Cardiff Metropolitan University (Cardiff Met), along with guest speakers from the UK. The contents of all examinations passed through the prior approval of the Quality Committee of Cardiff Met. VUM students receive their user names and passwords in order to access the free educational materials in the beginning of each academic year. The online information access connects them with an enlarging basis of global electronic database containing the necessary books, materials and research articles. All teaching methods and resources are entirely tired with the academic partner of VUM – Cardiff Mett.

Apply now:

In order to start your application process, please send us the following documents:

  1. A completed application form
  2. A copy of your High degree diploma
  3. A copy of your English Language Certificate (if available) or arranging a date for an entrance English exam at VUM

Find here, a detailed list of all the necessary documents.

Collect all documents, scan them and send them via e-mail on for studying in Varna or Dobrich campus.

After having a look at your application, we get in touch with you to inform you about our feedback.