This course is unique for its focus on specialized types of tourism. To be a successful professional means to have a profession to be a specialist. By joining our degree in Marketing and Management of the Tourist Services you go down a career path with a clear direction and specialism such as spa and wellness tourism, gambling tourism, eco and alternative, golf, congress, adventure tourism and other forms of tourism.

This course is geared towards the highly demanding needs of the tourism sector around the world and its rich array of services. Successful managers have to deal with a business context that is about change and about alternative thinking. We will encourage you to think “out-of-the-box”, to broaden your perspective on tourism and its modern forms and be able to contribute to actual business issues.

The “Marketing and Management of the Tourist Services” programme is accredited by the Bulgarian National Evaluation and Accreditation Agency in the academic field of “Tourism”.

The core modules of the programme are;

  • Economics and business environment
  • Marketing and business communications
  • Foreign Languages: (English as a main one and second foreign language)
  • Research Methods
  • Accounting and Finance
  • Management
  • Introduction to Tourism
  • Managing Tourism
  • Entrepreneurship (upon selection)
  • Business Planning (upon selection)
  • Conferences, Exhibitions and Corporate events (upon selection)
  • Festivals and Cultural Events (upon selection)
  • Tourism Ethics
  • Strategic Management
  • Tourism Culture, Power and Identity

At VUM, we are committed to give chance to as many motivated and ambitious students as possible to start their bright future in Business, Hospitality, Computer Sciences and IT. Varna University of Management follows strictly the Rules and Regulations issued by the Ministry of Education and Science of the Republic of Bulgaria.

EU CITIZENS / BULGARIAN NATIONALS

High School Qualification

The prospect student needs to have successfully obtained secondary education from an officially recognized secondary school (high school) in Bulgaria or High School Diploma from an officially recognized secondary (high) school from another country, which is recognized in the order required by the National Education Act, article 5; Note: if still studying at a secondary (high) school, preliminary application is possible;

English Language Skills

English is the language of instruction, wherefore the prospect student needs to demonstrate English language skills through an internationally recognized English Language Certificate (TOEFL IBT, SAT, IELTS or similar). The Minimum scores are as follows: TOEFL IBT with score of min. 79 points; SAT over 1000 points from two sections; IELTS 6.0(or equivalent score from another testing system) Note: if there is no such certificate, the prospect student can hold an English language exam organized by VUM in-house or online - minimum score: 60%. Note: upon an insufficient level or lack of English language skills, the prospect student can enrol in a preparatory English language course at VUM or opt for an additional language module.

Application Steps

Application Steps for Bulgarian citizens/ Bulgarian nationals or candidates with double citizenship, one of which is Bulgarian

Document Submission: 

1. Scanned/ photographed copies of documents are accepted at this stage

2. Short application form available here

3. High school (secondary education) diploma or a letter confirming the year and semester of studies, if application takes place prior to graduating from high school

4. English Language Certificate (if available)

5. Passport or ID (for non-Bulgarian citizens)

INTERNATIONAL - NON-EU CITIZENS 

High School Qualification

The prospect student needs to have successfully obtained secondary education from an officially recognized secondary school (high school with average mark of 62% from the general subjects; Note: if still studying at a secondary (high) school preliminary application is possible;

English Language Skills

English is the language of instruction, wherefore the prospect student needs to demonstrate English language skills through an internationally recognized English Language Certificate (TOEFL IBT, SAT, IELTS or similar). The minimum scores are as follows: TOEFL IBT with score of min. 79 points; SAT over 1000 points from two sections; IELTS 6.0(or equivalent score from another testing system); Prospect students whose native language or language of instruction at school is English, are exempt from the English Language Skills requirement. Note: if no certificate, the prospect student can hold an English language exam organized by VUM in-house or online. Note: upon an insufficient level of lack of English language skills, the prospect student can enrol in a preparatory English language course at VUM or opt for additional language module.

Application Steps

Application Steps for foreigners, citizens of EU or non-EU countries

Document Submission

1. Scanned/photographed copies of documents are accepted at this stage

2. Short application form available here

3. High school (secondary education) diploma or letter confirming the year and semester of studies, if application takes place prior to graduating from high school

4. English Language Certificate (if available)

5. Passport

6. Application Review and Interview

All accepted students are going to be enrolled as full-time students.

 

Classes for Varna and Sofia campus are scheduled on evening times during the week (from 18:00 – 21:00h) and on Saturdays (09:00-16:00h), which allows students to work while studying and to carry out their professional duties.

Tuition Fee: 1950 Euro per semester

Duration of study: 6-8 semesters

Starting Dates: October/ February

 

For the full-details about the tuition fees and scholarships, please visit this page; https://vum.bg/tuition-fees/

The major objectives of this programme are preparing students for careers in tourism marketing. Tourism marketing professionals are responsible for advertising and publicising a variety of goods and services, ranging from a hotel to a special event.

Graduating this programme enable students for a wide range of entry-level marketing positions such as: tourism marketing assistant, marketing coordinator, marketing representative, promotions assistant, etc.

All students in this programme have two obligatory internships during their education. These internships last minimum 2 months, maximum 3-4 months and take place in tourist organizations, a small or large advertising agency, or in the marketing department of a high class hotel chains, tour operators and tourist agencies.