Perhaps more than any other functional area of a business marketing is the most crucial one. Being successful in marketing means being a successful manager overall.

However, becoming a marketing professional is not enough. You need to be capable of managing all other aspects of a business including finance, HR, operations, strategy. You have to set and achieve marketing and overall business targets, and ensure the profits and the returning customers.

Our degree in “Marketing and Management” will teach you to do so. Marketing management must be the one constantly on the pulse of competitors and market demands, marketing must be ahead of innovation and business trends. In order to become a successful marketing manager, you do not only need to think strategically and to be stress-resistant. You need be to self-disciplined, think critically, be patient, strive for perfection, be a strong team player, boost creativity of your team-mates and capable of presenting your ideas persuasively.


A degree in Marketing and Management can prepare VUM students for careers as marketing managers, sales-promotion managers, marketing research analysts or related professions.

All students in this programme have two obligatory internships during their education. These internships last minimum 2 months, maximum 3-4 months and take place in a small or large advertising agency, or in the marketing department of a business or other organization.


  1. Bulgarian Professional/Academic Bachelor Degree in “Marketing and Management”, issued by Varna University of Management/
  2. If a student prior to their third year* of studies chooses to relocate to Business and Hotel Management School, Switzerland, he can receive upon graduation a Bulgarian Bachelor Degree in “Marketing and Management”, issued by VUM and a Swiss Degree Diploma from Business and Hotel Management School, Switzerland in Global management
    VUM students are subject to special terms and rates at VUM’s partner universities.

*available for full time students only


VUM campuses in Varna and Dobrich. Students might choose to be enrolled as: full-time or part-time students. Classes for Varna campus are scheduled on evening times during the week (from 18:00 – 21:00h) and on Saturdays (09:00-16:00h), which allows students to carry out their professional duties while studying.


STARTING DATE: Classes of each new academic year starts in the beginning of October, second semester intake is in February


3 years (6 semesters) for students who would like to graduate with Bulgarian Professional Bachelor Degree “Marketing and Management”, issued by Varna University of Management.

The “Marketing and Management” programme is accredited by the Bulgarian National Evaluation and Accreditation Agency in the academic field of “Adminstration and management”.
The core modules of the programme are:

  • Economics and business environment
  • Marketing and business communications
  • Foreign Languages: (English as a main one and second foreign language)
  • Research methods
  • Accounting and Finance
  • Management
  • Organisational Behaviour
  • Marketing Research and Marketing Communications
  • Business planning
  • Entrepreneurship
  • Strategic Management

During the fifth semester of their education, students should select two out of 4 disciplines for their specialised modules:

Specialised module 1:
– Consumer Behaviour
– International Marketing
– Marketing Relations
– Marketing Management

Specialised module 2:
– Leadership
– Managerial Competence
– Branding
– E- Trade

*Optional modules are subject to sufficient demand and availability

Find detailed programme specification here.


The lecturers team is consisted of academics and practitioners with great professional experience. VUM students receive their user names and passwords in order to access the free educational materials in the beginning of each academic year. The online information access connects them with enlarge basis of global electronic database containing the necessary books, materials and research articles. All teaching methods and resources are entirely tired with the academic partner of VUM – Cardiff Mett.

Apply now:

In order to start your application process, please send us the following documents:

  1. A completed application form
  2. A copy of your High degree diploma

Find here, a detailed list of all the necessary documents.

Collect all documents, scan them and send them via e-mail for studying in Varna or Dobrich campus.

After having a look at your application, we will get in touch with you to inform you about our feedback.