Perhaps more than any other functional area of a business marketing is the most crucial one. Being successful in marketing means being a successful manager overall.

However, becoming a marketing professional is not enough. You need to be capable of managing all other aspects of a business including finance, HR, operations, strategy. You have to set and achieve marketing and overall business targets, and ensure the profits and the returning customers.

Our degree in “Marketing and Management” will teach you to do so. Marketing management must be the one constantly on the pulse of competitors and market demands, marketing must be ahead of innovation and business trends. In order to become a successful marketing manager, you do not only need to think strategically and to be stress-resistant. You need be to self-disciplined, think critically, be patient, strive for perfection, be a strong team player, boost creativity of your team-mates and capable of presenting your ideas persuasively.

The “Marketing and Management” programme is accredited by the Bulgarian National Evaluation and Accreditation Agency in the academic field of “Economics”.
The core modules of the programme are:

  • Economics and business environment
  • Marketing and business communications
  • Foreign Languages: (English as a main one and second foreign language)
  • Research methods
  • Accounting and Finance
  • Management
  • Organisational Behaviour
  • Marketing Research and Marketing Communications
  • Business planning
  • Entrepreneurship
  • Strategic Management

During the fifth semester of their education, students should select two out of 4 disciplines for their specialised modules:

Specialised module 1:
– Consumer Behaviour
– International Marketing
– Marketing Relations
– Marketing Management

Specialised module 2:
– Leadership
– Managerial Competence
– Branding
– E- Trade

Find detailed programme specification here.

At VUM, we are committed to give chance to as many motivated and ambitious students as possible to start their bright future in Business, Hospitality, Computer Sciences and IT. Varna University of Management follows strictly the Rules and Regulations issued by the Ministry of Education and Science of the Republic of Bulgaria.

EU CITIZENS / BULGARIAN NATIONALS

High School Qualification

The prospect student needs to have successfully obtained secondary education from an officially recognized secondary school (high school) in Bulgaria or High School Diploma from an officially recognized secondary (high) school from another country, which is recognized in the order required by the National Education Act, article 5; Note: if still studying at a secondary (high) school, preliminary application is possible;

English Language Skills

English is the language of instruction, wherefore the prospect student needs to demonstrate English language skills through an internationally recognized English Language Certificate (TOEFL IBT, SAT, IELTS or similar). The Minimum scores are as follows: TOEFL IBT with score of min. 79 points; SAT over 1000 points from two sections; IELTS 6.0(or equivalent score from another testing system) Note: if there is no such certificate, the prospect student can hold an English language exam organized by VUM in-house or online - minimum score: 60%. Note: upon an insufficient level or lack of English language skills, the prospect student can enrol in a preparatory English language course at VUM or opt for an additional language module.

Application Steps

Application Steps for Bulgarian citizens/ Bulgarian nationals or candidates with double citizenship, one of which is Bulgarian

Document Submission: 

1. Scanned/ photographed copies of documents are accepted at this stage

2. Short application form available here

3. High school (secondary education) diploma or a letter confirming the year and semester of studies, if application takes place prior to graduating from high school

4. English Language Certificate (if available)

5. Passport or ID (for non-Bulgarian citizens)

INTERNATIONAL - NON-EU CITIZENS 

High School Qualification

The prospect student needs to have successfully obtained secondary education from an officially recognized secondary school (high school with average mark of 62% from the general subjects; Note: if still studying at a secondary (high) school preliminary application is possible;

English Language Skills

English is the language of instruction, wherefore the prospect student needs to demonstrate English language skills through an internationally recognized English Language Certificate (TOEFL IBT, SAT, IELTS or similar). The minimum scores are as follows: TOEFL IBT with score of min. 79 points; SAT over 1000 points from two sections; IELTS 6.0(or equivalent score from another testing system); Prospect students whose native language or language of instruction at school is English, are exempt from the English Language Skills requirement. Note: if no certificate, the prospect student can hold an English language exam organized by VUM in-house or online. Note: upon an insufficient level of lack of English language skills, the prospect student can enrol in a preparatory English language course at VUM or opt for additional language module.

Application Steps

Application Steps for foreigners, citizens of EU or non-EU countries

Document Submission

1. Scanned/photographed copies of documents are accepted at this stage

2. Short application form available here

3. High school (secondary education) diploma or letter confirming the year and semester of studies, if application takes place prior to graduating from high school

4. English Language Certificate (if available)

5. Passport

6. Application Review and Interview

All accepted students are going to be enrolled as full-time students.

 

Classes for Varna and Sofia campus are scheduled on evening times during the week (from 18:00 – 21:00h) and on Saturdays (09:00-16:00h), which allows students to work while studying and to carry out their professional duties.

Tuition Fee: 1950 Euro per semester

Duration of study: 6-8 semesters

Starting Dates: October/ February

 

For the full-details about the tuition fees and scholarships, please visit this page; https://vum.bg/tuition-fees/

  • Advertising Account Executive
  • Advertising Account Planner
  • Advertising art director
  • Advertising copywriter
  • Creative director
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Social media manager
  • Web content manager
  • Advertising Sales Representative
  • Media Buyer
  • Market Research Analyst
  • Marketing Coordinator
  • Marketing Manager
  • Public Relations Specialist
  • Account Manager
  • Brand Manager
  • Sales Representative
  • Survey Researcher
  • Development Officer
  • Insurance Agent
  • Brand Manager
  • Advertising Account Executive
  • Chief Marketing Officer
  • Marketing Manager
  • Sales Manager
  • Public Relations Manager