Marketing and Management

Perhaps more than any other functional area of a business marketing is the most crucial one. Being successful in marketing means being a successful manager overall.

However, becoming a marketing professional is not enough. You need to be capable of managing all other aspects of a business including finance, HR, operations, strategy. You have to set and achieve marketing and overall business targets, and ensure the profits and the returning customers.

Our degree in “Marketing and Management” will teach you to do so. Marketing management must be the one constantly on the pulse of competitors and market demands, marketing must be ahead of innovation and business trends. In order to become a successful marketing manager, you do not only need to think strategically and to be stress-resistant. You need be to self-disciplined, think critically, be patient, strive for perfection, be a strong team player, boost creativity of your team-mates and capable of presenting your ideas persuasively.

The “Marketing and Management” programme is accredited by the Bulgarian National Evaluation and Accreditation Agency in the academic field of “Economics”.
The core modules of the programme are:

  • Economics and business environment
  • Marketing and business communications
  • Foreign Languages: (English as a main one and second foreign language)
  • Research methods
  • Accounting and Finance
  • Management
  • Organisational Behaviour
  • Marketing Research and Marketing Communications
  • Business planning
  • Entrepreneurship
  • Strategic Management

During the fifth semester of their education, students should select two out of 4 disciplines for their specialised modules:

Specialised module 1:
– Consumer Behaviour
– International Marketing
– Marketing Relations
– Marketing Management

Specialised module 2:
– Leadership
– Managerial Competence
– Branding
– E- Trade

Find detailed programme specification here.

The elective modules and the second foreign language module are offered when requested by a certain number of students.

At VUM, we are committed to give chance to as many motivated and ambitious students as possible to start their bright future in Business, Hospitality, Computer Sciences and IT. Varna University of Management follows strictly the Rules and Regulations issued by the Ministry of Education and Science of the Republic of Bulgaria.

EU CITIZENS / BULGARIAN NATIONALS

High School Qualification

The prospect student needs to have successfully obtained secondary education from an officially recognized secondary school (high school) in Bulgaria or High School Diploma from an officially recognized secondary (high) school from another country, which is recognized in the order required by the National Education Act, article 5; Note: if still studying at a secondary (high) school, preliminary application is possible;

English Language Skills

English is the language of instruction, therefore prospective students have to demonstrate English language skills through an internationally recognized English Language Certificate (IELTS, Pearsons,​​​Trinity College London, Cambridge En​g​lish Advanced).
VUM entrance test follows the structure of Cambridge English: Business Vantage. The tests normally include some higher level tasks from Business Higher to test the listening, reading, writing and speaking skills of postgraduate candidates and some lower level tasks from Business Preliminary for the students applying for a bachelor degree programme.
The Business Vantage level (Grade B – from 174 to 180 on the Cambridge scale) is aligned to the B2 level of the Common European Framework. Grade B, which is the minimum level accepted for admission to the bachelor and the master degree programmes at VUM, falls between bands 6 and 6.5 of IELTS (band 6 corresponds to 169 -175 on the Cambridge scale).
The Cambridge Business test components and structure are much the same as the IELTS Academic test format, measuring the four main skills at a comparable level of difficulty and at the same time it focuses on business-related language.
Please, follow the two links to the Cambridge Assessment website, providing a further understanding of the exams comparability.
VUM entrance test is conducted at the premises of VUM and invigilated by a VUM instructor. Prospective students may try an on-line test before arriving at VUM. Regardless of the online test results, candidates are subject to an entrance test conducted at the premises of VUM.
Note: upon an insufficient level or lack of English language skills, the prospect student can enroll in a preparatory English language course at VUM.
Cambridge English Scale results reporting | Cambridge English
B2 Business Vantage results | Cambridge English

Application Steps

Application Steps for Bulgarian citizens/ Bulgarian nationals or candidates with double citizenship, one of which is Bulgarian

Document Submission: 

1. Scanned/ photographed copies of documents are accepted at this stage

2. Short application form available here

3. High school (secondary education) diploma or a letter confirming the year and semester of studies, if application takes place prior to graduating from high school

4. English Language Certificate (if available)

5. Passport or ID (for non-Bulgarian citizens)

INTERNATIONAL - NON-EU CITIZENS 

High School Qualification

The prospect student needs to have successfully obtained secondary education from an officially recognized secondary school (high school with average mark of 62% from the general subjects; Note: if still studying at a secondary (high) school preliminary application is possible;

English Language Skills

English is the language of instruction, therefore prospective students have to demonstrate English language skills through an internationally recognized English Language Certificate (IELTS, Pearsons,​​​Trinity College London, Cambridge En​g​lish Advanced).
VUM entrance test follows the structure of Cambridge English: Business Vantage. The tests normally include some higher level tasks from Business Higher to test the listening, reading, writing and speaking skills of postgraduate candidates and some lower level tasks from Business Preliminary for the students applying for a bachelor degree programme.
The Business Vantage level (Grade B – from 174 to 180 on the Cambridge scale) is aligned to the B2 level of the Common European Framework. Grade B, which is the minimum level accepted for admission to the bachelor and the master degree programmes at VUM, falls between bands 6 and 6.5 of IELTS (band 6 corresponds to 169 -175 on the Cambridge scale).
The Cambridge Business test components and structure are much the same as the IELTS Academic test format, measuring the four main skills at a comparable level of difficulty and at the same time it focuses on business-related language.
Please, follow the two links to the Cambridge Assessment website, providing a further understanding of the exams comparability.
VUM entrance test is conducted at the premises of VUM and invigilated by a VUM instructor. Prospective students may try an on-line test before arriving at VUM. Regardless of the online test results, candidates are subject to an entrance test conducted at the premises of VUM.
Note: upon an insufficient level or lack of English language skills, the prospect student can enrol in a preparatory English language course at VUM
Cambridge English Scale results reporting | Cambridge English
B2 Business Vantage results | Cambridge English

Application Steps

Application Steps for foreigners, citizens of EU or non-EU countries

Document Submission

1. Scanned/photographed copies of documents are accepted at this stage

2. Short application form available here

3. High school (secondary education) diploma or letter confirming the year and semester of studies, if application takes place prior to graduating from high school

4. English Language Certificate (if available)

5. Passport

6. Application Review and Interview

All accepted students are going to be enrolled as full-time students.

Classes for Varna and Sofia campus are scheduled from Monday to Wednesday (inclusive) from 9:00 to 14:00. Practical sessions will be set on the other days of the week on a pre-planned schedule that will be provided to the students.

Tuition Fee: 1950 Euro per semester

Duration of study: 6-8 semesters

Starting Dates: October/ February

For the full-details about the tuition fees and scholarships, please visit this page: https://vum.bg/tuition-fees/

  • Advertising Account Executive
  • Advertising Account Planner
  • Advertising art director
  • Advertising copywriter
  • Creative director
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Social media manager
  • Web content manager
  • Advertising Sales Representative
  • Media Buyer
  • Market Research Analyst
  • Marketing Coordinator
  • Marketing Manager
  • Public Relations Specialist
  • Account Manager
  • Brand Manager
  • Sales Representative
  • Survey Researcher
  • Development Officer
  • Insurance Agent
  • Brand Manager
  • Advertising Account Executive
  • Chief Marketing Officer
  • Marketing Manager
  • Sales Manager
  • Public Relations Manager