Business Administration (with pathways)

Studying at VUM means joining a trip towards transforming your way of thinking and towards a successful career with a flying start!

✔️ Varna University of Management (VUM) is one of the leading educational institutions offering a Business Administration program in Bulgaria. The language of instruction is English and students complete their education with two degrees. Upon successful graduation and meeting the requirements of our strategic academic partner Cardiff Metropolitan University, UK, along with their Bulgarian degree from VUM, they are awarded a British Degree BA(Hons) Business and Management.

✔️ The Business Administration program prepares specialists in the field of administration, management, teams’ organization and management, planning and controlling of processes, tasks and projects. Students acquire important theoretical knowledge in economics, management, marketing, finance and accounting as well as practical skills such as leadership, conflict management, organizational behavior, working with modern information systems and many others.

✔️ Problem-based and case-based learning techniques that we apply during the course of education are related to the actual business practice. In other words, our goal is to develop students’ ability to think critically and to analyze all functional areas of business in different institutional and organizational contexts. By the end of the course our students are ready to be entrepreneurs with a strong knowledge in the field of business administration, rich intercultural awareness and innovative thinking, who are prepared to contribute to positive changes in the business environment.

✔️ The Program provides opportunity for specialization in the spheres of Human Resources Management, Marketing, Service Management and Technology Management based in specialized modules in the 3rd and 4th year of education.

✔️ VUM has an extensive and sophisticated network of more than 200 active academic partners, where our students can carry out their obligatory practical training. Thus, they get a real opportunity to create contacts, gain skills and experience in a real environment and lay the foundations for their future successful business realization.

The courses are taught entirely in English. As the VUM team truly believes that the students are the greatest asset to any university, this program gives a chance to young people who are not so confident in their language knowledge to receive a high quality education and make their dreams come true. In this connection, the required level of English proficiency for admission in the BA program is lower – IELTS 4,5 (or equivalent) and students are given the opportunity to catch up with the language knowledge during the first year of education.

You can find detailed information on scholarship opportunities, semester tuition fees and student loans here.

We at VUM offer short and clear steps for admission of candidates. The main requirements for students are high motivation, good results from the high school diploma and a good level of English language proficiency.
In the process of admission Varna University of Management strictly follows the rules and regulations of the Ministry of Education and Science of the Republic of Bulgaria.

You can find information here.

✔️ There are many benefits of studying in Business Administration Program and the most significant one is the numerous career opportunities for professionals in many sectors, including commerce, education, government and private business and others.

✔️ Our graduates have a successful career in a wide range of organizations, companies and institutions, both in Bulgaria and abroad. As well as managers in business and non-profit organizations, our students are also prepared to cope with the challenges of private entrepreneurship, to create, manage and develop profitable own businesses.

✔️ At VUM we prepare our students for the highly competitive global labour market and provide them with practical advice and expertise. VUM maintains excellent contacts with business partners in Bulgaria, Europe, the USA, and more, thanks to which our graduates have the opportunity to spend up their practical training and to successfully start their career in various partner institutions and organizations all over the world.



The Business Administration program is made in a regular form of training. Classes are held from Monday to Friday, including lectures and practical classes on a pre-approved schedule.

Core modules

• Introduction to business (10 ECTS)
• Business correspondence (5 ECTS)
• Employability (Personal Development Plan) (5 ECTS)
• Introduction to marketing (5 ECTS)
• Academic & Research Skills (10 ECTS)
• Work Experience 1 (5 ECTS)
• English (20 ECTS)

• Economics (10 ECTS)
• Accounting (5 ECTS)
• Business communications (5 ECTS)
• Management (5 ECTS)
• English (5 ECTS)
• Research and statistics (5 ECTS)
• Information technologies (5 ECTS)
• Marketing and business environment (10 ECTS)
• Finance (5 ECTS)
• Work Experience 2 (5 ECTS)

• Human Resource Management (5 ECTS)
• Organisational Behaviour (10 ECTS)
• Corporate social responsibility (5 ECTS)
• Contemporary Operations Management (5 ECTS)
• Entrepreneurship and project management (5 ECTS)
• Work Experience 3 (10 ECTS)
• Managerial accounting (5 ECTS)
• English (10 ECTS)

• Strategic Management (10 ECTS)
• Change Leadership (10 ECTS)
• Contemporary business issues (10 ECTS)
• Diploma project (10 ECTS)
• Diploma seminar


In the third year of education students may choose one of the following pathways and follow the compulsory specialized modules, namely:

Generic Pathway
  • Intercultural awareness for business (5 ECTS)
  • International Business and Cultural Diversity (10 ECTS)
  • International People Management (10 ECTS)
Human Resources Management
  • People Management and Engagement (5 ECTS)
  • Talent Resourcing & Development (10 ECTS)
  • International People Management (10 ECTS)
  • Marketing communications (5 ECTS)
  • International & Global Marketing (10 ECTS)
  • Strategic Brand Management (10 ECTS)
Service Management
  • Service Operations Management (5 ECTS)
  • Experience design (10 ECTS)
  • Service business models (10 ECTS)
Technology Management
  • Technologies in Business (5 ECTS)
  • Strategic technology management (10 ECTS)
  • Technology, ethics and society (10 ECTS)