Chairman of the Board of Superbrands Bulgaria President and Editor-in-Chief of Businessweek Bulgaria.
Dr. Veselin Blagoev is a professor of Marketing, with many years of teaching experience at IUC, UNWE, TU-Sofia and NBU. Among the main courses he teaches in Bulgarian are Marketing Management, International Marketing, Fundamentals of Marketing. In English, Dr. Blagoev leads: Fundamentals of Marketing, Innovation Management, Managing Business Relationships, International Marketing Analysis and Management, Management Futures.
Chairman of the Bulgarian Marketing Association and member of the American Marketing Association
Member of the Board of CEEMAN – Association of Business Schools from Central and Eastern Europe, Member of the Board since 2003
Chairman of the Board of Directors, M -KAPI AD
Member of the National Association for International Relations (NAMO), Member of the National Council
Corresponding Member of the International Academy of Automation, Moscow
Dr. Veselin Blagoev has consulted over 100 Bulgarian and foreign companies, including Philips Components, Nina Ricci, Intel, SPARKY, DSL.
He is the author or co-author of 8 books on marketing, incl. one published in Great Britain and one in Russia, as well as more than 50 articles and reports published in Bulgaria or abroad. He is also the author of a novel
Email: blagoev@iuc.bg
📜 Marketing management
📜 International marketing
📜 Basics of marketing
📜 Marketing in practice
📜 Innovation management
📜 Business relationship management
📜 Futures management
📜 Global development
📜 Basic English courses
🎓 PhD in Marketing, Technical University, Sofia, Bulgaria
🎓 Master’s degree in Economics, organization and management of machine building production, Technical University, Sofia, Bulgaria
🎓 Master’s degree in Applied Mathematics, Technical University, Sofia, Bulgaria
Blagoev Veselin (1988 and 1989) Marketing in definitions and examples, 1st ed. 1988, 2nd ed. 1989, Dr. P. Beron, S, 348 p.
Blagoev Veselin (1981) Marketing business game, in coll. Business Economic Games, Textbook, ed. of Iv. Stoykov, AONSU, S., 167-196
Blagoev V. (1998, 1999) Marketing – principles, segmentation, analysis, strategies, marketing mix, 1st and 2nd ed., VECKO, S. Nominated for best book in economics (1999)
Blagoev V. (1988 and 1999) Marketing in definitions and examples, 1st ed. 1988, 2nd ed. 1989, Dr. P. Beron, S, 348 pages. This book received 3 national awards in 1989 and 1990.
Blagoev V. (1993) Marketing in definitions and examples, 1st ed., St. Petersburg, Russia, (in Russian)
Blagoev, Veselin. (2002) The Bulgarian tourist product – condition and recommendations. In: Sat. Marketing is tourism, (12-17 p.)
Blagoev, Veselin. (2002) The Bulgarian tourist product – condition and recommendations. In: Sat. Marketing is tourism, (12-17 p.)
Blagoev, Veselin (2003) Bulgarian Companies and the EU Single Market, Capital, Issue 8, March 1-7, 2003, p. 6
Blagoev, Veselin. (2003) On the readiness of Bulgarian companies for the EU single market – survey results. In: Sat. Bulgaria and the EU business challenges, (5-10 p.)
Blagoev V. (2003) Marketing, 2nd ed., International University, Sofia, 639 pages.
Blagoev, V. (2003) The Rhetoric and Reality of Marketing in Bulgaria. In: Kitchen Ph. (Ed) The Rhetoric and Reality of Marketing – An International Managerial Approach (pp. 120-145), Palgrave Macmillan, UK
Blagoev, Veselin. (2004) Paying taxes through the eyes of a marketer. In: Tax Policy Magazine, issue 1 (43-45 p.
Blagoev, Veselin (2004) Trends in marketing until 2010 characterize the most dynamic development in decades. In: Sat. Marketing and strategic planning: theory, practice, training, Univ. ed. Economy, (54-70 p.)
Blagoev, Veselin (2005) Marketing sells and enjoys, Media World, March 2005, p.10-12
This article won the Annual Award of the Bulgarian Marketing Association for 2005 in the category of Best Marketing Article
Blagoev, Veselin (2005) Quality of higher education in business education – specifics and challenges. In Sat: Bulgaria and the EU – Challenges to Business Training, International University (14-20p.)
Blagoev V., Tanya Dimitrova, Nikolay Mindov, Nikolina Popova, Lina Anastasova, Marin Neshkov, Lilyana Veselinova, Stoyan Marinov, Maria Vodenska, Elena Racheva (2006) Fundamentals of Hospitality, Textbook, under the general editorship of V. Blagoev, International University , ISBN 954-91400-3-2
Blagoev, V. (2007) The short afternoon of a long day. International Relations
Minkov Michael and Vesselin Blagoev (2008) From Social Variables to Cultural Dimensions, Crossing Borders, XIXth International Congress of the International Association for Cross-Cultural Psychology, July 27-31 2008, Bremen, p.582
Minkov Michael, Vesselin Blagoev (2009) Culture, Personality and Consumer Behavior in a Period of Economic Crisis, В сб. Managerial Decisions for Global and Local Markets During the Crisis ”, September 9-12, Nessebar
Blagoev, V. (2014). The New Marketing, Zangador, Varna.
Minkov, M. and Blagoev, V. (2014). Cultural Maps of the World, European Journal of Cross-Cultural Competence and Management (http://ssrn.com/abstract=2469099)
Minkov, M. and Blagoev, V. (2014). Samples from different professional occupations Yield Different Dimensions of National Culture: Where is the Truth? (http://ssrn.com/abstract=1736889)
Blagoev, V. (2013). Business Planning, 1st ed., IUC, Varna. (http://ssrn.com/abstract=2432695)
Blagoev, V. & Minkov, M. (2013). Should we take into account national culture as we form marketing product policy ?, Economic Alternatives, Issue 3, p.5-12
Blagoev, V. & Minkov, M. (2013). Pro and Cons the Subliminal Advertising, Burgas Free University, Proceedings from the conference. (http://ssrn.com/abstract=2433576)
Minkov, M., Blagoev, V., & Hofstede, G. (2013). The boundaries of culture; Do questions about societal norms reveal cultural differences? Journal of Cross-Cultural Psychology, 44 (7), p.1094–1106.
Minkov, M. and Blagoev, V. (2013). Is there a distinct Asian management culture ?, Asia Pacific Business Review, 25 Sep 2013
Minkov, M. and Blagoev, V. (2012). What Do Project Globe’s Cultural Dimensions Reflect? An Empirical Perspective. Asia Pacific Business Review, Volume 18, Issue 1, – Taylor & Francis (http://ssrn.com/abstract=2379404)
Blagoev, V., Uzunova, M. and Minkov, M. (2012). The KODIMA business game leads to faster and better understanding of marketing management theory, 1, IUC Management Review, p.50-55. (http://ssrn.com/abstract=1736943)
Blagoev, V. (2010). Culture: Values, Beliefs, Perceptions, Norms and Behaviors, pp. 22-46, in Lundby (ed). Going Global: practical applications and recommendations for HR and OD Professionals in the Global Workplace, Jossey Bass-Wiley, USA;
Blagoev, V., M. Minkov (2009) Hofstede’s Individualism Predicts retail Trade Development During the Crisis, in Managerial Decisions for Global and Local Markets During the Crisis, proceedings from the International conference, 9-12 September, Nesebar, p.18- 22 (http://ssrn.com/abstract=1737351)
Blagoev, V. (2003). Marketing – Principles, STP, Strategy, Marketing mix, 2nd ed., IU Publishing, С.
Blagoev, V. (2003). The Rhetoric and Reality of Marketing in Bulgaria, in Kitchen et al. (eds.). The Rhetoric and Reality of Marketing – An International Managerial Approach, Palgrave Macmilan, UK;
Minkov, M., & Blagoev, V. (2012). What do GLOBE’s cultural dimensions reflect? An empirical validation. Asia Pacific Business Review, 18 (1), 27-43.
Minkov, M. & Blagoev, V. (2009). Cultural values predict subsequent economic growth. International Journal of Cross-Cultural Management, 9 (1), 5-24. (http://ssrn.com/abstract=2426138)
