Why should I choose Marketing and Management of Hospitality and Tourism in VUM?

✔️ Varna University of Management (VUM) is among the leading educational institutions with more than 20 years of tradition in the training and development of professional staff in the field of tourism and hospitality.

✔️ The bachelor's program "Marketing and Management of Hospitality and Tourism" at VUM prepares highly qualified specialists with established market thinking and offers modern knowledge in marketing and tourism management, meeting the needs of the Bulgarian and world tourism market.

✔️ During the training period students acquire important theoretical knowledge in economics, accounting, finance, marketing, human resource management, information technology, business communication and others. The educational program also includes a variety of specialized modules that help develop students' ability to think critically and analyze all functional areas of marketing and management and build teamwork, decision making, planning, communication, presentation, organizational culture and creative thinking.

✔️ VUM has a rich and diverse network of more than 200 active international partners, where our students can conduct the mandatory internship provided in the curriculum. In this way, they get a real opportunity to make contacts, gain skills and experience in a real environment and lay the foundations for their future successful realization.

Place of study

Varna, Dobrich

Language of instruction


Beginning of the learning process

October / February

Duration of training

3 years (6 semesters)

Educational qualification degree

Professional Bachelor

Form of education

full-time / part-time

Scholarships, fees and student loans
Detailed information on scholarship opportunities, semester tuition fees and student loans
Admission Requirements
We at VUM offer short and clear steps for admission of candidates. The main requirements for students are high motivation and good results from the high school diploma.
In the process of admission Varna University of Management strictly follows the rules and regulations of the Ministry of Education and Science of the Republic of Bulgaria.


Full-time and part-time education.

First yearSecond yearThird year
Module: Economics and Business Environment
  • Economics (9 ECTS)
  • Business environment (3 ECTS)
Module: Management
  • Management (6 ECTS)
  • Human Resources Management (6 ECTS)
Module: Alternative Tourism
  • Alternative Tourism (4 ECTS)
  • Specialized type of tourism 1 (3 ECTS)
  • Specialized Tourism 2 (3 ECTS)
Module: Marketing and Business Communications
  • Marketing (8 ECTS)
  • Business Communications (4 ECTS)
Module: Introduction to Tourism
  • Introduction to Hospitality and Tourism (8 ECTS)
  • Tour operator, agency and transport activities (4 ECTS)
Module: Strategic Management in Tourism
  • Strategic Tourism Management (10 ECTS)
Module: Research Methods
  • Research Methods and Statistics (8 ECTS)
  • Tourism Information Technology (4 ECTS)
Module: Hotel Management
  • Hotel management (6 ECTS)
  • Hotel Software (3 ECTS)
  • Practice Hotel (3 ECTS)
Module: Diploma project
  • Diploma Seminar (10 ECTS)
Module: Accounting and Finance
  • Accounting (6 ECTS)
  • Finance (6 ECTS)
Module: Foreign languages
  • English (6 ECTS)
  • Second foreign language (6 ECTS)
  • Summer Internship II (10 ECTS)
Module: Foreign languages
  • English (10 ECTS)
  • Second foreign language (10 ECTS)
Module: Foreign languages
  • English (6 ECTS)
  • Second foreign language (6 ECTS)
  • Summer Internship I (10 ECTS)

Career development

✔️ Completion of the program in Marketing and Management of Hospitality and Tourism, leading to the Professional Bachelor's degree, gives many advantages, the most significant of which are the numerous career opportunities.

✔️ Our graduates are realized as highly qualified specialists, managers and entrepreneurs in all areas of hospitality and tourism. After the successful completion of the program, they continue their professional and career development in hotels, restaurants and hotel chains, in travel and advertising companies and organizations, marketing companies and agencies, travel agencies, national and international structures and organizations related to tourism management and marketing. .

✔️ VUM prepares its students for the highly competitive labor market by providing them with practical advice, guidance and career development opportunities. The university maintains excellent relations with business in Bulgaria, Europe, USA, etc., which is a prerequisite for conducting practice and future realization of students in various partner institutions and organizations around the world.



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