The International Tourism Management degree at VUM prepares students for the dynamic world of travel and tourism industry. It provides wide knowledge and practical skills for the different career opportunities in one of the main industries globally.

Varna University of Management (VUM) is a leading educational institution with more than 20 years of tradition to train and develop professionals in the fields of tourism and hospitality. The educational programme is fully delivered in English and leads to the award of two degrees - one from VUM and a second one from our strategic academic partner in the UK.

The challenges of the modern world and the dynamic development of tourism industry demand specialists who have both theoretical and practical skills as well as motivation to improve their professional qualities. The main goal of this programme is to develop highly qualified specialists with strategic and creative business thinking, in-depth knowledge, advanced practical skills and professional habits.

Students acquire important theoretical knowledge in economic, management and behavioral sciences, finance, accounting, human resources, marketing and entrepreneurship, information technologies, business communications and others. Problem-based and case-based learning techniques that we apply during the course of education are related to the actual practice in the tourism business and lead to creativity and innovative thinking when dealing with real cases in the business practice, teamwork skills, communication, planning and organizational skills, decision-making and conflict management.

VUM has an extensive and sophisticated network of more than 200 active international partners, where our students can carry out their obligatory practical training. Thus, they get a real opportunity to create contacts, gain skills and experience in a real environment and lay the foundations for their future successful business realization.


The courses are taught entirely in English. Classes are small and encourage crosscultural dialogue and personal connections. As a leading business school in Eastern Europe, VUM has the exceptional privilege to educate students from start to graduation in programmes leading to Cardiff Metropolitan University’s British degree. And this is without the usual requirement for students to spend a year in the UK. VUM students follow a synchronized curriculum with Cardiff Metropolitan University and have to meet the same high standards in learning and examinations.

Location of study


Language of instruction


Start date


Duration of study

4 years (8 semesters)

Scholarships, tuition fees and student loans
Detailed information on scholarship opportunities, semester fees and student loans
Admission requirements
The admission process follows several easy and clear steps for the admission of candidates. The basic requirements for the students are high motivation, good results of their High School diploma and strong command of English language. Varna University of Management follows strictly the Rules and Regulations issued by the Ministry of Education and Science of the Republic of Bulgaria.


International Tourism Management is a full-time programme.

Year One
• Economics (10 ECTS)
• Accounting (5 ECTS)
• Business communications (5 ECTS)
• Management (5 ECTS)
• English (5 ECTS)
• Research and statistics (5 ECTS)
• Information technologies (5 ECTS)
• Marketing and business environment (10 ECTS)
• Finance (5 ECTS)
• Second foreign language (5 ECTS)
• Sports
• Summer internship I (10 ECTS)

Year Two
• Human resource management (5 ECTS)
• Introduction to hospitality and tourism (10 ECTS)
• Hotel operations management (5 ECTS)
• English (5 ECTS)
• Entrepreneurship and project management (5 ECTS)
• Tourism intermediaries (10 ECTS)
• Tourist destinations (5 ECTS)
• Second foreign language (5 ECTS)
• Sports
• Summer internship IІ (10 ECTS)

Year Three
• English (5 ECTS)
• Strategic management in the tourism (10 ECTS)
• Tourism Ethics (10 ECTS)
• Second foreign language (5 ECTS)
• Culture power and identity (10 ECTS)
• Employability (5 ECTS)
• Sports

Year Four
• Market Segmentation and Positioning the Tourism (10 ECTS)
• Buyer Behaviour in the Multicultural Context in THE Industries (10 ECTS)
• Digital marketing in the Tourism Industry (10 ECTS)
• Revenue Management (10 ECTS)
• Sports
• Diploma project (10 ECTS)
• Diploma seminar
• Eco and rural tourism (5 ECTS)
• Spa and wellness tourism (5 ECTS)
• Cultural tourism (5 ECTS)
• F&B operations (5 ECTS)
• Management of tourist resources (5 ECTS)
• Corporate social responsibility (5 ECTS)
• Social entrepreneurship (5 ECTS)
• Sustainable development (5 ECTS)
• Branding in THE industries (5 ECTS)
• E-commerce in the tourism (5 ECTS)
• Corporate finance in the tourism (10 ECTS)
• Game theory (10 ECTS)
• Leadership and change management in tourism (10 ECTS)
• Corporate finance in tourism (10 ECTS)
• Management of finance in THE industries (10 ECTS)
• Innovation management in tourism (10 ECTS)
• Risk management in tourism (10 ECTS)

* The elective modules are offered when requested by a certain number of students.
Optional disciplines give students the opportunity to acquire knowledge and skills in different fields of study in accordance with their interests. The study of optional disciplines is not compulsory. Once chosen, however, they become compulsory.

• Agrotourism (5 ECTS)
• Introduction to Agribusiness (5 ECTS)
• E- Business in the Agrarian Sector (5 ECTS)
• Crop Production (5 ECTS)
• Management Consulting in Agribusiness (5 ECTS)
• Computer Networks (5 ECTS)
• Business Applications (5 ECTS)
• Introduction to Multimedia Applications and Internet (5 ECTS)
• Robonomics (5 ECTS)
• Next foreign language (5 ECTS)
• Underwater Cultural Heritage (5 ECTS)
• Ethnology (5 ECTS)
• Folklore (5 ECTS)
• Marine Biology (5 ECTS)


There are many benefits of studying in International Tourism Management Programme and the most significant one is the numerous career opportunities, both in Bulgaria and abroad.

VUM`s graduates become managers and entrepreneurs within all the sectors of the hospitality and tourism industry. By completing the International Tourism Management Programme they are practically prepared for successful professional and career development in official tourist organizations, tour operating and travel agency companies, logistic companies and agencies, governmental and international institutions and organizations acting in the sphere of tourism management.

At VUM we prepare our students for the highly competitive global labour market and provide them with practical advice and expertise. VUM maintains excellent contacts with business partners in Bulgaria, Europe, the USA, and more, thanks to which our graduates have the opportunity to spend up their practical training and to successfully start their career in various partner institutions and organizations all over the world.


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