Why choose Marketing and Management at VUM?

✔️ By enrolling in VUM, you take a journey that will change your way of thinking and will prepare you for a successful career in the vast world of marketing and management!

✔️ The bachelor's program in Marketing and Management at Varna University of Management (VUM) prepares highly qualified specialists with established market thinking and forms knowledge and skills, professional habits and qualities typical of a modern manager. Students acquire important theoretical knowledge in economics, accounting, finance, marketing, statistics, human resource management, information technology, business communication and others.

✔️ The problem-based and case-based training techniques that are applied during the training course are related to the actual business practice. In this way, the program helps to develop your ability to think critically and analyze all functional areas of business and builds skills for teamwork, decision making, planning, communication, presentation, organizational culture and creative thinking.

✔️ VUM has a rich and diverse network of more than 200 active international partners, where our students can conduct the mandatory internship provided in the curriculum. In this way, they get a real opportunity to make contacts, gain skills and experience in a real environment and lay the foundations for their future successful business.

Place of study

Varna, Dobrich

Language of instruction

Bulgarian, English

Beginning of the learning process

October / February

Duration of training

3 years (6 semesters)

Educational qualification degree

Professional Bachelor

Form of education

full-time / part-time

Scholarships, fees and student loans
Detailed information on scholarship opportunities, semester tuition fees and student loans
Admission Requirements
We at VUM offer short and clear steps for admission of candidates. The main requirements for students are high motivation and good results from the high school diploma.
In the process of admission Varna University of Management strictly follows the rules and regulations of the Ministry of Education and Science of the Republic of Bulgaria.


During their fifth semester, students must choose two of four disciplines for their specialized modules:

* Elective courses, as well as a second foreign language, are offered at the stated interest of a certain number of students.

First yearSecond yearThird year
Module: Economics and Business Environment
  • Economics (9 ECTS)
  • Business environment (3 ECTS)
Module: Management
  • Management (6 ECTS)
  • Human Resources Management (6 ECTS)
Module: Strategic Management
  • Strategic Management (10 ECTS)
Module: Marketing and Business Communications
  • Marketing (8 ECTS)
  • Business Communications (4 ECTS)
Module: Organizational Behavior
  • Intercultural Business Knowledge (6 ECTS)
  • Organizational Behavior (6 ECTS)
Module: Diploma project
  • Diploma Seminar (10 ECTS)
Module: Research Methods
  • Research Methods and Statistics (8 ECTS)
  • Information Technology (4 ECTS)
Module: Marketing Research and Marketing Communications
  • Marketing Research (6 ECTS)
  • Marketing Communications (6 ECTS)
Module: Foreign languages
  • English (8 ECTS)
  • Second foreign language (8 ECTS)
Module: Accounting and Finance
  • Accounting (6 ECTS)
  • Finance (6 ECTS)
Module: Foreign languages
  • English (6 ECTS)
  • Second foreign language (6 ECTS)
Module: Foreign languages
  • English (6 ECTS)
  • Second foreign language (6 ECTS)
  • Summer Internship I (10 ECTS)
Module: Entrepreneurship (optional)
  • Entrepreneurship (5 ECTS)
  • Project Management (3 ECTS)
  • Management Accounting (4 ECTS)

Specialization Module 1:

  • Consumer Behavior (6 ECTS)
  • International Marketing (6 ECTS)
  • Relationship Marketing (6 ECTS)
  • Marketing Management (6 ECTS)

Specialization Module 2:

  • Leadership (6 ECTS)
  • Managerial competence (6 ECTS)
  • Branding (6 ECTS)
  • E-Business (6 ECTS)

Career development

Completing the bachelor's degree in Marketing and Management offers many advantages, the most significant of which are the numerous career opportunities. Graduates of the training course find successful professional realization in small or large advertising agencies, in marketing departments of various companies, organizations and institutions, both in Bulgaria and abroad. The program "Marketing and Management" at VUM prepares students for professional realization as marketing managers, sales managers, analysts of marketing research and others.

VUM prepares its students for the highly competitive labor market by providing them with practical advice, guidance and career development opportunities. The university maintains excellent relations with business in Bulgaria, Europe, USA, etc., which is a prerequisite for conducting practice and future realization of students in various partner institutions and organizations around the world.



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