Why should I choose International Business and Management at VUM?

The program of VUM "International Business and Management" aims to build people with strategic thinking, vision and approach to international business!

✔️ Varna University of Management (VUM) is among the leading educational institutions offering an educational program in international business and management in Bulgaria. The training is entirely in English, and upon graduation students receive two diplomas - Bulgarian from VUM and British from our strategic academic partner Cardiff Metropolitan University, UK.

✔️ The program builds leaders capable of discussing economic, cultural, ethical and social issues related to international business and proposing policies regarding corporate social responsibility. Students acquire important theoretical knowledge in the fields of economics, management and behavioral sciences, finance, human resources, marketing and entrepreneurship, information technology, business innovation, business ethics, administrative culture and others. The problem-based and case-based training techniques that are applied during the training course are related to the actual business practice and lead to the construction of creativity and innovative thinking in solving practical cases.

✔️ This program will develop your ability to assess international investments, intercultural organizations and their integration both in the local context and in the global financial system.

✔️ VUM has a rich and diverse network of international partners, where our students can conduct the mandatory internship provided in the curriculum. In this way, they get a real opportunity to make contacts, gain skills and experience in a real environment and lay the foundations for their future successful business.


All modules are taught entirely in English. Small groups are formed to promote intercultural dialogue and personal contacts. As a leading business school in Eastern Europe, VUM has the exclusive privilege of offering programs leading to a British degree from Cardiff Metropolitan University, UK throughout the training period. And without the usual requirement for students to spend a semester or academic year in the United Kingdom. VUM students follow a synchronized curriculum with their colleagues at Cardiff Metropolitan University and should meet the same high standards in both the learning process and the exams.

Students have the opportunity to choose the duration of the program, namely:

3-year period of study (6 semesters) - for students wishing to graduate with a Bulgarian bachelor's degree in International Business and Management, issued by VUM and a British bachelor's degree, issued by Cardiff Metropolitan University, UK .
4-year period of study (8 semesters) - for students wishing to graduate with a Bulgarian Bachelor's degree in International Business and Management, issued by VUM and a British Bachelor's degree, issued by Cardiff Metropolitan University, UK.

Place of study

Varna, Sofia, Dobrich

Language of instruction


Beginning of the learning process

October / February

Duration of training

3 years (6 semesters) / 4 years (8 semesters)

Scholarships, fees and student loans
Detailed information on scholarship opportunities, semester tuition fees and student loans
Admission Requirements
We at VUM offer short and clear steps for admission of candidates. The main requirements for students are high motivation, good results from the high school diploma and a good level of English language proficiency.
In the process of admission Varna University of Management strictly follows the rules and regulations of the Ministry of Education and Science of the Republic of Bulgaria.


The specialty is studied in a regular form of education. The lectures are held from Monday to Friday and include lectures and practical classes.

First year Second year Third year Fourth year
  • Economics (10 ECTS)
  • Human Resources Management (5 ECTS)
  • International Business Management (10 ECTS)
  • Market segmentation and positioning (10 ECTS)
  • Accounting (5 ECTS)
  • Organizational Behavior (10 ECTS)
  • International Business and Cultural Differences (10 ECTS)
  • Consumer Behavior in a Multicultural Environment (10 ECTS)
  • Business Communications (5 ECTS)
  • Marketing Research (5 ECTS)
  • International Marketing (10 ECTS) - for students in a 4-year program of study)
  • Strategic Management (10 ECTS)
  • Management (5 ECTS)
  • Entrepreneurship and Project Management (5 ECTS)
  • English (10 ECTS)
  • Digital Marketing (10 ECTS)
  • Research Methods and Statistics (5 ECTS)
  • Intercultural Business Knowledge (10 ECTS)
  • Second foreign language (10 ECTS)
  • Physical education and sports
  • Information Technology (5 ECTS)
  • Management Accounting (5 ECTS)
  • Physical education and sports
  • Thesis (10 ECTS)
  • Marketing and Business Environment (10 ECTS)
  • English (5 ECTS)
  • Thesis (10 ECTS)
  • Finance (5 ECTS)
  • Second foreign language (5 ECTS)
  • Graduation seminar - for students in a 3-year study program
  • Graduation seminar
  • English (5 ECTS)
  • Physical education and sports
  • Second foreign language (5 ECTS)
  • Summer Internship II (10 ECTS)
  • Physical education and sports
  • Summer Internship I (10 ECTS)

Career development

✔️ Completion of the program in international business and management gives many advantages, the most significant of which are the numerous career opportunities, both in Bulgaria and abroad.

✔️ Training in this specialty creates an opportunity for professional realization in the management of small and medium enterprises, holding managerial positions in areas such as strategic management and marketing, international business planning, human resources, brand management, sales, finance and many other areas of global business. . Successful graduates will be prepared for a wide range of positions, such as marketing and communications manager, sales manager, market analyst, project manager, human resources specialist and others.

✔️ VUM prepares its students for the highly competitive labor market by providing them with practical advice, guidance and opportunities for career development. The university maintains excellent relations with business in Bulgaria, Europe, USA, etc., which is a prerequisite for conducting practice and future realization of students in various partner institutions and organizations around the world.



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