ivelina-yoveva

Lecturer in the following programmes: IHM, IBM, ITM, HCA

Email: ivelina.yoveva@vumk.eu

Academic Degrees:

PhD in Economics and Organization of Tourism, University of Economics Varna, Varna, Bulgaria
Master in International Economic Relations, University of Economics Varna, Varna, Bulgaria
Bachelor in International Economic Relations, University of Economics Varna, Varna, Bulgaria
Bachelor in Economics and Management of Trade, University of Economics, Varna,Bulgaria

Teaching modules:

Economics
Culinary Business Environment
Consumer Behaviour and Marketing Psychology
Business Planning and Marketing Strategy

Research:

Marketing Communications, Branding, Services Marketing, Relationship Marketing


Yoveva Ivelina, (2009), Relation of Integrated Marketing Communications with Online Tourist Product Distribution, Proceedings of 16th International Economic Conference, Sibiu, Romania, to be issued
Yoveva Ivelina, (2009), Condition and Development of Integrated Marketing Communications in Tourist Distribution System, Year-book, Volume 4, International University College, to be issued
Yoveva Ivelina, (2008), The quality of tourist product in respect of the Integrated Marketing Communications, Year-book, Volume 3, International University College
Yoveva Ivelina, (2008), Relation between Integrated Marketing Communications, the brand and new types of consumers, Year-book, Volume 3, International University College
Yoveva Ivelina, (2007), Role of Integrated Marketing Communications for the development of tourism, University of Economcs, Varna
Yoveva Ivelina, Ivanov St, (2007), Introduction to Accounting and Finances, module text book, International University College
Yoveva Ivelina, Dyankov T., (2007), Business Environment and Economics, module text book, International University College