Lecturer in the following programmes: IHM, IBM, ITM, HCA & MBA
Nina Zlateva is a lecturer in the broad field of Marketing: Principles of Marketing; Buyer behaviour; Relationship Marketing; and International and Global Marketing. She holds a PhD degree in World Economy and International Economic Relations and is currently working on her further academic development. Nina Zlateva started working as a full-time lecturer at Varna University of Management in 2015. Her current research interests include diverse aspects of Consumer Behaviour and Relationship Marketing and she strongly believes that these will complement the research achievements of the University and will contribute to the successful development of all marketing modules.
International and Global Marketing
Business Planning and Marketing Strategy
Elective module: Buyer Behaviour and Relationship Marketing